Personal Information and Privacy

General Principles

We respect your privacy and are committed to protecting it and being transparent in our data collection and usage practices. We comply with the guidelines of Law 25 of the Government of Québec and wish to inform you about the information we collect on this site, how we share it, with whom we share it, and why we do so.

Point of Contact

To view, correct, or update your personal information collected through this website, please contact us by email at confidentialite@desjardinsgroupeauto.com.

You may also send us mail at the following address: Groupe Automobile Desjardins, 175 rue Marais, Québec, G1M 3C8.

Why We Collect and Share Data

We collect anonymous data, anonymized data, and personal data. This data allows us to:

• Ensure the proper functioning of the online tools we provide, for example by verifying the type of device you use to browse or your browser version. This data is anonymous and not shared outside this site.
• Validate your privacy choices and preferences. This data is anonymous and shared only with Google Analytics to remember your selection.
• Improve your user experience, for example by allowing us to remember your preferred language or your favorites. This data is anonymous and not shared outside this site.
• Determine what interests you on our site for statistical purposes and for retargeting our advertising offers. We record, among other things and non-exhaustively, the pages you visit, the time spent on each of them, the total number of pages viewed, entry and exit pages, the portion of each page you read, and your interactions with navigation tools. This data is anonymized and transmitted to Google and Facebook, which store it for 90 days, during which time we may retarget you with advertising offers. Beyond 90 days, only anonymous usage statistics are retained. Note that at no time are we able to know who you are specifically.
• Respond to you when you request information through a contact form or support request. This data contains your first and last name, your email address, and/or your phone number. This data is neither shared with third parties nor used for marketing purposes.

How We Collect Data and How to Opt Out

We use cookies that we place on your browser for anonymous data. These cookies are essential for the proper functioning of the site, and we cannot guarantee your browsing experience if you refuse them. You may be unable to access certain services, receive product information, or get answers to your requests.

We temporarily or permanently use third-party scripts from advertising and analytics platforms such as Google Analytics, Google Ads, and Meta Pixel and its affiliated companies. If you object to us anonymously tracking your behavior, you should select the “Essential Cookies Only” option.

We store in activity logs the personal information transmitted through contact forms upon submission. Unless explicitly requested otherwise, we retain your information in this registry in accordance with our current or future anonymization policies.

Who Can Access My Personal Information?

We place great importance on protecting the personal information of visitors to our website. We use systems, policies, and procedures to maintain data accuracy and protect it from loss, misuse, or alteration. The personal information you submit is accessible only to authorized employees who require this information for business purposes and who have been trained and made aware of the importance of handling it properly.

Right to Be Forgotten

You have the right to request the removal of your personal information from our databases, whether you provided it on this website or on another digital platform we use.

When you request your personal information to be deleted, we commit to doing so across all our tools and to diligently forwarding your request to any third-party providers who had access to it.

Please note that third parties may refuse deletion based on their business relationship with you. We consider that we have an obligation of means but not of results if a third party does not comply with your request promptly or successfully.

Anonymization and Deletion of Your Personal Information

We are currently working on establishing retention policies and procedures for personal information in our databases to ensure that your personal information is anonymized or securely destroyed after a period consistent with the intended use of each type of information.

In Case of Disagreement

Please take the time to read and understand this website’s privacy statement. We consider that by using this website, you agree to this privacy statement. If you do not agree with it, please refrain from providing any personal information through this website or from browsing it.

Policy updated on December 3, 2025.